Kiehl’s new Powerful Wrinkle Reducing Cream is on Vogue’s Beauty Hot List for 2013. The key ingredient? Copper. According to Kiehl’s “copper can help form, protect and strengthen elastin, serve as a protective antioxidant, and improve the skin’s moisture barrier.” The inclusion of copper in the skin cream helps improve the Wrinkle Reducing Cream’s effectiveness as the element allows the cream to penetrate the skin’s layers more deeply - and faster. Read more on Vogue.com here and visit our Kiehl’s boutique to try out the cream for yourself!